Spring 2018 Laura Kim & Fernando Garcia on S18

SPRING 2018

LAURA KIM & FERNANDO GARCIA ON SPRING 2018

CREATIVE DIRECTORS LAURA KIM AND FERNANDO GARCIA SHARE THE PROCESS BEHIND CREATING THE OSCAR DE LA RENTA SPRING 2018 COLLECTION.

LK: I WANT OUR CUSTOMER TO BE ABLE TO PURCHASE EVERYTHING SHE NEEDS FOR HER WARDROBE AT OSCAR. COCKTAIL DRESSES AND GOWNS, YES, BUT ALSO

T-SHIRTS, JEANS, AND SWEATPANTS. MY PERSONAL SPIN WILL BE ADDING A BIT OF A RELAXED AND CASUAL ATTITUDE TO THE BRAND

FG: WE’RE EVEN INTRODUCING DENIM TO MAKE THE BRAND FEEL MORE APPROACHABLE FOR TODAY’S WOMAN.

LK: [THERE ARE] PARTS THAT ARE NOT CLASSIC, CLEAN, ELEGANT OSCAR. WE SENT A CLASSIC TWEED SUIT TO A DENIM FACTORY IN L.A. TO GET DISTRESSED.

FG: WE HAD A LOT MORE FUN AND WE KEPT IT A LOT RELAXED THAN WE DID FOR THE FIRST FEW SEASONS.