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Privacy Policy

Privacy Policy

Effective Date : ApriL 1, 2021

This Privacy Policy applies to our customers, including (i) all users of the website, which includes those who register online with Oscar de la Renta, purchase merchandise from Oscar de la Renta online, register for our newsletter or otherwise use or access this website; and (ii) customers who purchase merchandise in Oscar de la Renta stores, or otherwise interact with us, which includes BUT IS NOT LIMITED TO contacting us for returns management. 

Oscar de la Renta LLC, located at 11 West 42nd Street, New York, NY 10036, United States, is the controller in respect of any Personal Data you provide or which we otherwise collect through the website and also in respect of any Personal Data our affiliates may share with us. The local Oscar de la Renta entity in your jurisdiction will also be the controller of any Personal Data that you provide to it, such as through a customer information card. The terms “Oscar de la Renta”, “we”, “us”, “our” in this Privacy Policy refer, collectively and individually, to Oscar de la Renta LLC and/or our affiliate in your jurisdiction, as appropriate.

In addition to this Privacy Policy, your use of the website is governed by the Terms of Use, which are fully incorporated and made a part of this Privacy Policy by this reference.

What Is the Purpose of this Privacy Policy?
What Information Do We Collect?
How Does Oscar de la Renta Use Your Information?
How Does Oscar de la Renta Share Your Information with Others?
Online Advertising
International Transfers
Your Choices and Rights
How Does Oscar de la Renta Protect Your Personal Data?
Retention of Your Personal Data
Modifications to this Privacy Policy


What is the purpose of this Privacy Policy?

Your privacy is a serious matter to us. In order to provide you with certain services and to make your visits to our website, stores, and boutiques as worthwhile and efficient as possible, we may collect certain information about you, for example, your name; title; home and/or business address; email address; date of birth; home and/or business telephone, demographic information; and/or other information that may identify you as an individual. Such information may include “Personal Data” as that term is defined in Rec. 26, Art. 4(1) of the European Union’s General Data Protection Regulation (“the GDPR”).

This Privacy Policy explains, in general, what information we collect about you, how the information is used, and with whom we may share such information. This Privacy Policy also tells you about some of your choices and privacy rights under applicable laws.

It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions [ZG1]when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data. When you use this website or visit our stores and boutiques, you understand that we will collect, process, use, store, and disclose your Personal Data in accordance with this Privacy Policy.


What information is collected on

We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from you, such as from your browser or device; and from third parties. We may combine all of the information we collect about you from these various sources.
Oscar de la Renta collects information directly from you through our website and stores, including your name, billing address, delivery address, email address and telephone numbers and other information, such as your profile data, order history, preferences, interests and any marketing consents.

We also automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Site. As described further below, we may collect and analyze information such as (i) IP addresses, location information, unique device identifiers, IMEI and TCP/IP address, and other information about your computer or device(s), browser types, browser language, operating system, mobile device carrier information, the state or country from which you accessed the Site; and (ii) information related to the ways in which you interact with our Site, such as: referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Site, the amount of time spent on particular pages, the date and time you used the Site, the frequency of your use of the Site, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

We also collect data about your use of the Site through the use of Internet server logs and online tracking technologies, like cookies and/or tracking pixels. A web server log is a file where website activity is stored. A cookie is a small text file that is placed on your computer when you visit a website, that enables us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages you have visited; (iv), enhance your user experience by delivering content and advertisements specific to your inferred interests; (v) perform searches and analytics; and (vi) assist with security administrative functions. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, measure popularity of the Site and associated advertising, and to access user cookies. We also may include Web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics, personalization and advertising. As we adopt additional technologies, we may also gather additional information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Site.

We may use third-party web analytics services (such as those of Google Analytics) on our Site to collect and analyze the information discussed above, and to engage in auditing, research, or reporting. The information (including your IP address) collected by various analytics technologies described above will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Site, including by noting the third-party website from which you arrive to our Site, analyzing usage trends, assisting with fraud prevention, and providing certain features to you. To learn more about Google’s privacy practices, please review the Google Privacy Policy; to prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here

If you receive email from us, we may use certain analytics tools, such as clear GIFs, to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

We may also receive information about you from various third parties and public sources. This may include (i) identity and contact data from data brokers or aggregators; (ii) identity and contact data from publicly available sources, such as company websites and public registers; (iii) technical data from analytics providers and search information providers, such as Google.

We use cookies for analytics and advertising purposes, as described in our Privacy Policy. By continuing to use this site, you accept our Privacy Policy.

How does Oscar de la Renta use the Personal Information you provide?

We use information that we receive from or collect about you for the purposes and on the legal bases set out below. 


Type of Data

Lawful Basis for Processing Including Basis of Legitimate Interest

To register you as a new customer

  1. Identity
  2. Contact

Performance of a contract with you

To process and deliver your order including:

a.  Manage payments, fees and charges
b.  Collect and recover money owed to us
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

A.  Notifying you about changes to our terms or privacy policy
B.  Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests

(to keep our records updated and to study how customers use our products/services)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
  2. Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

  1. Technical
  2. Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Profile
  6. Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)

To comply with the law and protect the safety, rights, property, or security of ODLR, the Site our customers and the general public

  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Profile
  6. Marketing and Communications

Necessary to enforce the terms that govern your use of the Services

We may analyze user behavior as a measure of interest in, and use of, our website and emails, both on an individual basis and in the aggregate. We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our website and emails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

Does Oscar de la Renta share your Personal Information with others?

Oscar de la Renta shares information with service providers and similar third parties to distribute marketing materials, process and manage sales transactions, process payments, facilitate your orders, and provide other products and services. We also share information with our affiliated companies. 

We may also share your information as an asset in connection with an acquisition, merger, sale, reorganization, consolidation, or liquidation involving all or part of our business; to government authorities, courts, enforcement bodies, regulators or other third parties when we believe such disclosure is required by law or in connection with a legal claim or proceeding; as necessary to enforce the website Terms of Use, our other policies, in connection with investigations, or when we believe disclosure is necessarily incident to the provision of our services or to the protection of the rights, property or safety of Oscar de la Renta or others. Finally, we will share your information under circumstances not described in this Privacy Policy with your consent.
(For California Residents), What are your California Privacy Rights under California Civil Code Sections 1798.83-1798.84?

California Civil Code sections 1798.83-1798.84 (“Shine the Light” law) give California residents the right to ask us for a notice describing the categories of personal information (as defined in the Shine the Light law) we share with third parties or corporate affiliates for their direct marketing purposes. The notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it has been shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to CUSTOMERCARE@ODLR.COM.


Our Site may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on our Site or third-party services you use. The ads may be based on various factors such as the content of the page you are visiting, information you enter such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be tailored to you based on your current activity or your activity over time and across our Site and other third-party services. We allow third parties (e.g., ad networks and ad servers such as DoubleClick and others) to serve tailored ads to you our Site and other sites and applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Site. 

We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your device to access the Site by such non-affiliated third parties. If you are interested in more information about tailored advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ad Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective


The Personal Data we collect or process will be stored in the USA and certain other countries, which may not provide the same level of data protection compared to the country in which you initially provided your Personal Data. Nevertheless, when we transfer your Personal Data to recipients in other countries, including the USA, we will protect that Personal Data as described in this Privacy Policy and in compliance with applicable law. Oscar de la Renta is a global enterprise, with affiliates worldwide. When you give your Personal Data to Oscar de la Renta, it may be processed by Oscar de la Renta in all countries in which Oscar de la Renta has affiliates.

For the purposes of the GDPR, we take measures to comply with applicable legal requirements for the transfer of Personal Data to recipients in countries outside of the EEA that do not provide an adequate level of data protection. We use a variety of measures to ensure that your Personal Data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses[ZG1], verifying the recipient has adopted Binding Corporate Rules or adheres to the EU-US and Swiss-US Privacy Shield Frameworks.
The intragroup data processing and transfer agreement is an example of the standard contractual clauses. You also likely enter into these with your processors.  

Additionally, Oscar de la Renta is a global enterprise, with affiliates worldwide. When you give your Personal Information to Oscar de la Renta, it may be processed by Oscar de la Renta in all countries in which Oscar de la Renta has affiliates. Each of these countries has different privacy laws that afford varying levels of protection for your Personal Information. Regardless of the laws in place in these countries, Oscar de la Renta will treat the privacy of your information to a level that is at a minimum in accordance with this Privacy Policy. 

By using this website and/or providing us with your Personal Information, to the fullest extent permitted by applicable law, you (i) consent to the transfer, processing and/or storage of any Personal Information you provide, (ii) acknowledge that U.S. law provides a lower standard of protection for personal data than the laws of various countries including, but not limited to, the European Union and (iii) understand that the website will collect, transfer to, process and/or store and deal with your Personal Information in accordance with this Privacy Policy and U.S. law. Consequently, to the fullest extent permitted by applicable law, you waive any claims that may arise under the laws and regulations that apply to you in or of any other country or jurisdiction. 

YOUR choices and RIGHTS

Oscar de la Renta strives to keep your information accurate, complete, and current. If you wish to access, update, correct, or delete your Personal Data, you may modify your account settings by signing into your account or by submitting a written request to us at You can also opt out of receiving promotional emails from us by selecting “Unsubscribe” in the email, though please note that we may continue to send you transactional emails, such as order confirmations. If you communicate with a particular sales associate and you would like to opt-out of communications with her or him, please contact that sales associate directly to make your request.

In addition to the above, residents of the European Economic Area and many other jurisdictions have certain legal rights with regard to their Personal Data, as follows:
  • Obtain confirmation of whether we hold Personal Data about them and to receive information about its processing.
  • Obtain a copy of their Personal Data (and in some cases, receive it in a structured, commonly used and machine-readable format, or have it be transmitted to a third party in such form).
  • Object to the processing of their Personal Data.
  • Withdraw consent previously provided for the processing of the Personal Data. For example, where we send direct marketing on the basis of consent, individuals have a right to withdraw their consent to such direct marketing.
To exercise any of the abovementioned rights, individuals should submit a written request to us at CUSTOMERCARE@ODLR.COM.

Many of the rights described here are subject to significant limitations and exceptions under applicable law.  For example, objections to the processing of Personal Data, and withdrawals of consent, typically will not have retroactive effect. Depending on the nature of your request, we may take steps to verify and confirm your request as legitimate. Consistent with applicable laws, we also reserve the right to charge a small fee to respond to your rights requests.

How does Oscar de la Renta protect your Personal Information?

Oscar de la Renta has implemented security measures to protect the Personal Data that we collect, including making your Personal Data available to our employees, contractors, and agents on a need-to-know basis. However, while we take steps to protect your Personal Data, we cannot guarantee and do not warrant or represent, that all information will be protected against loss, misuse, or unauthorized access by third parties. 

If you contact us by email or a "contact us" or similar feature on our website, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit. If you create an account on our website with a username and password, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any access to or use of the website by you or any person or entity using your password, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee or agent. You agree to (a) immediately notify Oscar de la Renta of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session, especially where you are accessing the website on a public computer. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify Oscar de la Renta if/when you desire to cancel your account on this website. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.


Your Personal Data will be retained for as long as is necessary to carry out the purposes set out in this Privacy Policy and for the purposes for which it was collected (unless a longer retention period is required by applicable law). In general, this means that we will keep your Personal Data for as long as you have a customer account with us. For Personal Data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).


We are not targeted to, nor do we seek or knowingly collect, personal information (as that term is defined in the Children’s Online Privacy Protection Act) or Personal Data from anyone under the age of 13. If you are under 13, please do not submit any Personal Data to us.


Oscar de la Renta reserves the right to make changes to this Privacy Policy. You should therefore review this page from time to time for updated information. We will notify you of changes in our privacy policy and practices in accordance with applicable law.